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Customer Insight

New Class of Mobile App

Wednesday, 18 May 2011 18:26 Written by Peter Brockmann

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This is a test of the RSS feed system.

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Usability in Mobile

Wednesday, 27 April 2011 15:42 Written by Peter Brockmann
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Usability is an increasingly important domain for many technology companies for a variety of reasons. Users are exposed to a growing array of user interfaces which greatly affects their satisfaction with each of them and at the same time, adjusts their expectations from the companies offering the product or software.

Here's a powerful blog post on usability and in particular, mobile (smartphone and tablet) device usability from a local central-MA company, uTest.com that we've blogged about before.

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Gaming Science

Friday, 10 September 2010 10:09 Written by Peter Brockmann
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gamesAs a kid, my mother used to encourage us kids to turn our chores into a game. Like the youngsters in Disney's Mary Poppins, we were quickly transformed from grumpy grudging slaves into happy-go-lucky singers. Its true that getting people to help solve tough problems can be as simple as making it a game.

I've read how simply identifying the objects, animals or famous persons in images as a way to earn points is used to populate certain CAPTCHA tests or help image databases and their search algorithms. The Economist (Game not Over) writes about a compelling method of unfolding complex protein molecules as an online game. In a contest with commercial software, gamers proved they are better at solving complex problems than computer programs.

It seems that humans can take two steps back to then take ten steps forward, a strategy that the algorithm wouldn't easily consider.

I can see how the gamers are motivated. As well, none of the winning gamers are scientists. This is consistent with my experience with brainstorming and group problem solving. It often doesn't need professionals to solve since the truth inherent in Occam's razor, when confronted with two solutions to a problem the simpler one is more likely the correct one, can guide the amateur as well as the professional. Clearly, for complex problems, making it a game puts all the fun into the exercise of the human brain, that marvelous instrument!

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