Brockmann and Company | Customer Insights - Customer Facing and Dual Mode Coverage

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Brockmann and Company researches the business user experience. We write about what IT decision makers are planning and doing. We write about the business impact of communications technologies.

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Customer Facing and Dual Mode Coverage

Written by Peter Brockmann

Friday, 16 March 2007

In a study I completed in the summer of 2006, 187 business executives provided insights into the role of mobile phones in their jobs. I asked about the need for dual-mode (WiFi and cellular) devices and whether it would, in their minds, improve the service coverage.

Here is how the customer facing types answered the question:

Would a dual-mode phone improve your service coverage?

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