Brockmann and Company | Customer Insights

2007 - A Boston-area Research Firm

• Latency Matters: The WAN Benchmark Report, February 14, 2007 
• Enterprise Strategies - Ethernet Goes Wide, January 22, 2007
• Enterprise Strategies - Got SIP? Savings, Simplicity, and Scalability, January 22, 2007
• Enterprise Strategies - Half of MPLS Users Missed the Boat: So Much for Lower Cost, January 12, 2007 
• Beyond Dial-Tone: The Unified Communications Benchmark Report, December 29, 2006 
• Enterprise Strategies - Bet Your Life? Only 27% of Organizations Plan to Deploy E911 Solutions for Branch Offices within Next 12 Months , December 29 2006
• Enterprise Strategies - SMS Stands Tall When It Comes to Driving Customer Satisfaction , December 27, 2006
• Enterprise Strategies - Beyond Mobile Email: Achieving Operational Excellence , December 26, 2006
• Sector Insight - Mobile Messaging Meets Mid-Market: 95% Take Off to New Levels of Information Access and Customer Service, December 26, 2006 
• Enterprise Strategies - Can Microsoft-Nortel Really Deliver on Unified Communications? December 21, 2006 
• Sector Insight - Twice as Many Mid-Market Organizations to Purchase IP Telephony in 2007 than Large Organizations, December 18, 2006 
• Enterprise Strategies - Security: The Missing Link to Best-in-Class Mobility?, November 30, 2006
  
• Sector Insight - Mid-Market to Lead Mobile Adoption at 7 Times Faster Rate than Larger Enterprise, November 28, 2006
• Market Alert - Avaya Acquires Traverse, Makes Enterprise Mobility a 'Bar Raising' Issue for Unified Communications, November 22, 2006; context and impact reviewed.
  
• Market Alert - Motorola Can't Get Enough of a Good Thing Grabbing 12,000 Enterprises, November 16, 2006; mobility strategy strengthens, but what does it mean for customers?
  
• Perspective - Enterprise Communications in a New Light, November 8, 2006; provides thematic overview of Unified Communications.
• Market Alert - Cisco Acquires Orative to Expand Mobility Offer, November 7, 2006; provides insight into the context of this deal and impacts on customers and competitors.

2006 - FirstHand Technologies - What Do Mobile Users Want?

            In this white paper, the preferences of 187 enterprise users are analyzed.

2006 - Wikipedia article on Mobile VoIP

Wikipedia is an online encyclopedia where the authors are regular folks like you and me. This is my article on mobile VoIP.

2006 - FirstHand Technologies - A New Class of Enterprise Mobility

A history of enterprise-mobility convergence is reviewed as is the future of VoIP-based mobility. Instant messaging, presence, enterprise credential presentation services are discussed in this white paper.

2006 - FirstHand Technologies -  Saving Money and Four Other Dual Mode Myths

Dual mode - WiFi and cellular - devices are growing in processing power, battery life and shrinking in size. Five myths including that the main reason an enterprise should deploy dual mode implementations is to save money are reviewed, confirmed or busted.

2006 - FirstHand Technologies  Beyond Convergence

Originally drafted in 2004, this white paper provides an industry framework on the forces affecting the enterprise convergence industry, predicting the participation of  new kinds of players. Convergence is more than networks and telephony coming together.

2006 - FirstHand Technologies -  Why Clients Matter

As mobile devices gain in processing power, the role of client software will grow as a mechanism for operators to control the user experience, and as a method for device manufacturers to inexpensively assemble the complete, supportable solution for operators to market.

2005 - 3Com -  What's SIP Got To Do With It? 5 Compelling Reasons Why SIP Will Dominate Enterprise IP Telephony 

In this white paper, the IETF protocol Session Initiation Protocol (SIP) and five attributes are discussed. It is the contention of the author (Brockmann) that SIP will dominate enterprise IP telephony. Almost a year after writing this paper, in February 2006, Cisco Systems announces CallManager 5.0, an all-SIP IP PBX implementation, the last of the tier 1 vendors to adopt this important protocol.

2005 - 3Com -  IP Telephony Security - A Double-Edged Sword?

The context and concerns surrounding VoIP security are reviewed in this paper. 

2004 - 3Com -  Strategies for Successful IP Telephony Implementation

Against the backdrop of eight years of rapid growth of the IP PBX product category in the small and medium enterprise segments, the strategists of the telecom departments of large enterprises must consider the options for implementing next generation telephony infrastructures. This white paper reviews these options and presents alternative strategies for consideration.

2004 -  Anatomy of a Website

Search engine optimization is not about tweaking your site to get a better score. It’s not about ‘fooling’ the search engines to rate your site higher than it deserves. And, the results take longer to deliver than you’d expect – although they do come. It’s about content. It’s about consistency. It’s about credibility.

This white paper discusses things you can do to improve your content and consistency which signals to the search engine algorithms and to others in the industry that your site is useful, an important resource and a credible source of information on the relevant topic. There is no magic bullet. There are no five things that drives your site jump to the top. Search engine optimization is hard work that over a period of months earns the respect and credibility in your industry.

2004 -  Five Most Common Pitfalls of Search Engine Optimization

There is no doubt that the Internet is one of the most important inventions to grace civilization, and the search engine is its table of contents. For marketers and business owners attempting to use an Internet presence to attract customers and fulfill their needs, the Internet can be confusing, contradictory and filled with opportunity. Taking advantage of search engine rankings and optimizing ones’ site for relevant content is now more important than ever to attract the attention of prospective customers for both the global brand and the local business. Search engines are an integral element of Internet user behavior because it shortens the time between question and answer.

This white paper discusses the five most common pitfalls in Internet search optimization. Pitfalls are simple and avoidable mistakes that consume resources such as time, with no or little appreciable marketing impact. My hope is that you can avoid these mistakes and learn from my experiences as an Internet marketer and advertiser these past many years. So, if by reading these few pages you’ll make a faster Return on Investment of Time and Money, we’ll both be more successful. 

2004 - bTrade -  The B2B Process Architecture: Next-Generation EDI

In 2004, bTrade launched the B2B Process Architecture and positioned a  Retail Blueprint to facilitate the automation of business processes.

2003 - bTrade -  What's UCCnet got to do with it?

In 2003, Walmart issued 50,000 purchase orders electronically every day at 3 am CST. However, roughly a third were flawed - wrong price, wrong product code, wrong vendor, wrong ship-to-address, wrong color... That's a big challenge for the consumer supply chain, and it's a challenge that the UCC, the bar code people organized to accept.

2003 - bTrade -  The Business Case for Inter-Business Process Automation

Inter-business process automation delivers a well-defined business benefit. This document accompanied and explained a javascript B2B Business Case Calculator that was hosted on bTrade.com until the company's acquisition by ClickCommerce in 2004.

2003 - bTrade -  The Five Keys to AS2

The Internet is changing business-to-business interactions, and as firms consider implementing AS2 (EDI over http), the IETF Applicability Statement 2, here are several issues and solutions.

2003 - bTrade - What's After EDI? and Answers to 9 Other eBusiness Secrets

Setting the stage for inter-business process automation. 

2000 - Aspen Institute: Communications and Society participant

Where else is communications technology going? What are the implications of more speed, more processing power, more spectrum for communications?  

1998 - Journal of Computer Standards & Interface, User demand for Internet services: Is the Infrastructure Ready?

Telephone networks had always been designed with a statistical business model: build infrastructure for 100 simultaneous, three minute calls, and rent it out to 1,000 subscribers, with the remote possibility that more than 100 would want to make a call at the same time. The demand for long Internet sessions, widespread adoption of modems and PCs at home, changed these assumptions dramatically. This paper is a snapshot of Internet adoption and issues for network operators.

1997 - Aspen Institute: Internet and Society participant

Cases discussed the role of the Internet as a social enabler, the policy implications and the opportunities for acceleration. 

1997 - Journal of the Healthcare Information Management Systems Society (HIMSS), Healthcare Management and the Internet: Breaking the Barriers of Time and Geography

The Internet promises to transform many dimensions of our Society that have depended on time and geography. This paper reviews a set of healthcare applications and processes that can be transformed through Internet adoption. 

1996 - Carrier strategies for Internet Success, Telephony magazine

It was a time of huge demand for personal computers at home, for second telephone lines, for modems to dialup Internet service providers and it was a time of great confusion for phone companies to address these opportunities and threats. Netscape had just IPO'd at over $1 billion. AT&T had divested itself of the equipment manufacturing division as Lucent, so it could focus on a strategy by Mike Armstrong of cableco and wireless operator assets.

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