Brockmann and Company | Customer Insights - Product, Service & Manufacturing and Dual Mode Coverage

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Product, Service & Manufacturing and Dual Mode Coverage

Written by Peter Brockmann

Monday, 19 March 2007

In a study I completed in the summer of 2006, 187 business executives provided insights into the role of mobile phones in their jobs. I asked about the need for dual-mode (WiFi and cellular) devices and whether it would, in their minds, improve the service coverage. Here's how the product, service and manufacturing respondents answered the question:

Would a dual-mode phone improve your service coverage?

031907