Brockmann and Company | Customer Insights

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First implemented by the BlackBerry® in 1999, mobile email has been proven to be a powerful ‘responsiveness’ accelerator for business people around the world.

They get immediate notification of opportunities for service, instant business process updates, news and event content delivered directly to their pockets and of course, the seemingly obligatory spam email too. This benchmark report by Brockmann & Company reviews the email experience of mobile users with a particular focus on each of the services that were considered very important among mobile users as compared to others.

Mobile phone integration is the biggest improvement recommended by users, regardless of whether a mobile email user or not. Other messaging services - voicemail, instant messaging, SMS - need integration too.

Vendors Mentioned in This Report include: Acapela Group, Adomo, Air2Web, AOL, Avaya, AVST, Cisco, Clickatell, Ericsson, FirstHand Technologies, Good, Google, GSM Active, IBM Lotus, Iotum, mBlox, Microsoft, Motorola, MSN, MX Telecom, NEC, NeoSpeech, Nokia, Nortel, Nuance, Palm, Research in Motion, Siemens, Tango Networks, Yahoo! 

This report also introduces a new policy framework to more appropriately balance the needs of IT organizations for control with the users'  needs for service.

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