Brockmann and Company | Customer Insights

Customer Insight

Brockmann and Company researches the business user experience. We write about what IT decision makers are planning and doing. We write about the business impact of communications technologies.

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Most Valuable Email

Wednesday, 13 February 2008

Participants in our research on Email and Business Applications were asked to describe their most valuable email and the cost to the business if that message had not arrived.

$1,000,000

I am the customer marketing manager. My keeping in touch with customers is my position. I have been able to increase customer satisfaction by various email processes. A happy customer is the most profitable customer and repeat customer.

Related Report: The Problem with Email