Brockmann and Company | Customer Insights

REPORT.

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Small business is seen by many in government and in the strategy departments as the backbone of job creation and economic power. This report reviews the consumption and attitudes of small business users, who are defined as working in organizations with less than 100 employees.

Our findings suggest that small business users have simple communications needs, and simple collaboration services to move their businesses forward. Bound by their natural local scope of operations, small businesses rely on face-to-face meetings and audio conferencing with about the same frequency as their larger competitors. They use web conferencing and PC-based video conferencing more often than others, yet none of these services are rated particularly high in importance as compared to others.

Small businesses also expect to see an increase in the frequency of web conferencing in particular, while conducting sessions that are typically 40% shorter than others.

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