Brockmann and Company | Customer Insights

A week ago, I participated as a third party analyst in a CIO.com hosted podcast together with Hugh McCullen, the GM of Nortel's Multimedia Services. Here is a synopsis of a few questions and my answers. Here is the third in a series of posts.

What is the typical technological progression a company may follow as it moves toward full telepresence technology? Surely there is some significant groundwork companies must put down to prepare themselves and their infrastructure for such a change. Do you see a fairly standard progression of companies working their way up through technological framework, starting with traditional audio/video conferencing, then upgrading systems to full video/HD video, and finally evolving to full telepresence solutions? Or are you noticing some other trends?

No, it's not necessary to start with SD. That's like saying in order to earn your driver's license, you have to start with riding a horse, bicycles and motorcycles.

We are seeing many companies with SD upgrading to HD and telepresence in their major sites.

We are seeing companies with zero video jumping right into HD and even a few doing telepresence first.

It's time for many organizations to reset their expectations about how business communications ought to be done, and the demand for endpoints clearly shows that lots of companies are getting plugged into the scene.

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