Brockmann and Company | Customer Insights - Polycom Users Value Video Communications

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Brockmann and Company researches the business user experience. We write about what IT decision makers are planning and doing. We write about the business impact of communications technologies.

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Polycom Users Value Video Communications

Written by Peter Brockmann

Tuesday, 26 August 2008

REPORT.

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Visitors with accounts can download this report but must login first. If you don't have an account, complete this form and respond to the email we will send you.Download the report here after logging in.

This report considers the effects of the Polycom brand experience on the perceived value of video communications as compared to others. The 95% conﬁdence interval or margin of error for this report is +/- 11%.

Key findings:

Polycom users are willing to paying 44% and 36% more then others to attend an HDvideo session than an audio or a web conference
Polycom users are willing to pay 25% more to attend an 8-hour HD video session as a substitute for a week-long trip than others
25% more Polycom users are very satisﬁed with their video conferencing experience