Customer Insight

Brockmann and Company researches the business user experience. We write about what IT decision makers are planning and doing. We write about the business impact of communications technologies.

Learn more about Customer Insight.

 

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Messaging Research

Messaging is an important element of business communications. Historically, it began with voicemail in the mid-1980s, then email and today includes SMS, instant messaging and more recently can encompass social media such as blogging and wikis. In the course of the Brockmann & Company Messaging Research program, insights into the adoption, use and importance of various messaging services and capabilities are presented. 

DocumentsDate added

Order by : Name | Date | Hits [ Ascendant ]
The User Experience with Filter Appliances 02/04/2008 Hits: 23

Key findings:

  • Filter appliances consider every message, from every source suspect
    Filtering techniques regularly trap good email and deliver spam to users
    Users waste time checking lter folders for good email, and deleting spam from inboxes


Filter appliances are not effective, according to measurements by users represented in the Spam Index. Appliances are out-matched by challenge-response technologies in three features as measured by the users who use them - average Spam Index, standard deviation of the Spam Index which measures variability in the Spam Index, percent users very satisfied with their email experience.

A comparison of the features of filter appliances as compared to challenge-response systems is also provided.

The User Experience in Hosted Filtering Services 01/28/2008 Hits: 11

Since the acquisition of Postini by Google in the fall of 2007, the hosted filtering service category has gained some cache among IT departments frustrated with managing their own email filtering implementations. This report shows the level of user experience, as manifested in the Spam Index, the variability in that experience and the overall users' satisfaction with their email experience.

 

Email in the Telecom Services industries 12/18/2007 Hits: 6

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This report review top findings on users' email experience in the telecom, wireless, VoIP, cable and Internet services industries. Email is the most important communications application for this industry yet the users experience is not very satisfying. How best to characterize the users' issues and challenges?

This report shows the Spam Index results for these users as compared to nearly 500 other business email users.

Email in the Computer, Network & Telecom Equipment industries 11/27/2007 Hits: 3

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This report review top findings on users' email experience in the computer, network and telecommunications equipment markets. Email is the most important communications application for this industry yet the users experience is not very satisfying. How best to characterize the users' issues and challenges?

This report  shows the Spam Index results for these users as compared to nearly 500 other business email users. 

Email in the Education sector 11/06/2007 Hits: 3

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This report review top findings on users' email experience in the Education sector. Email is the most important communications application for this industry yet the users experience is not very satisfying. How best to characterize the users' issues and challenges? How does this industry compare to other better technically equipped?

This report  shows the SpamIndex results for these users as compared to nearly 500 other business email users. 


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