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As a standard component of our research instruments, participants are asked to provide more details on their experiences than possible through our multiple choice type questions. Some participants agree to participate in followup interviews which bring even richer commentary, since they often comment on the findings. Here are their comments and insights.
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Written by David Brockmann
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Participants in our research on Email and Business Applications were asked to describe their most valuable email and the cost to the business if that message had not arrived.
$1,000,000
Customer order.
Related Report: The Problem with Email
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Written by David Brockmann
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Participants in our research on Email and Business Applications were
asked to describe their most valuable email and the cost to the
business if that message had not arrived.
$1,000,000
Sent bid response to customer via email, per their instruction. Ours got caught in their spam filter and did not get the bid on time. It was awarded to our competitor and even though the customer acknowledged the problem with the filter, they could not reverse their decision. We were priced $250K lower than the winning bid, soe in actuality, that email cost both sides $1,250,000.
Related Report: The Problem with Email
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Written by David Brockmann
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Participants in our research on Email and Business Applications were
asked to describe their most valuable email and the cost to the
business if that message had not arrived.
$3,500,000
Updated pricing for a key proposal.
Related Report: The Problem with Email
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Written by David Brockmann
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Participants in our research on Email and Business Applications were
asked to describe their most valuable email and the cost to the
business if that message had not arrived.
$5,000
Outbound marketing messages.
Related Report: The Problem with Email
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Written by David Brockmann
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Participants in our research on Email and Business Applications were
asked to describe their most valuable email and the cost to the
business if that message had not arrived.
$200,000
Info on big deal closure.
Related Report: The Problem with Email
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