This morning’s edition of the Wall Street Journal (subscription required) published the story, Non-Campus Recruiting, by Diana Middleton which discussed…
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How Do You Measure Customer Satisfaction?
We’ve all gotten the restaurant receipts – we want your feedback – visit this URL, tell us about your experience…
Read MoreSite Reorganized
We’ve improved Brockmann.com’s content organization today: The Abstracts content is now labelled as Reports, which is what they are. The…
Read MoreCustomer Satisfaction Needs a Perspective
Customer satisfaction is a useful business metric, but only with perspective. That perspective could be customer satisfaction over time. That…
Read MoreMeasuring Customer Insight
Why bother measuring Customer Satisfaction? A simple principle of Management 101 is that if you put the bright light of…
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