Messaging Research

Words Matter: False-Positive or Trapped Email?

trapped

It seems that in our ever-technical society we increasingly use a technical term to describe something, except that term doesn’t really mean much except as a way for engineers to spot other technical types in a crowd or in a conversation. This report reviews exactly such a circumstance in email processing markets. [[False-positive]] is a […]

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First Contact in Large Companies

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First Contact is the sales process milestone where the potential customer acknowledges their interest and identifies themselves. Most commonly, this could be through an email, a telephone call or some automated form on the website. Prior to the Internet, this had to be done before buyer education; since the emergence of the Internet, users value […]

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First Contact in Small Companies

firstcontactcover

First Contact is the sales process milestone where the potential customer acknowledges their interest and identifies themselves. Most commonly, this could be through an email, a telephone call or some automated form on the website. For the small business, defined in this report as those organizations employing less than 100 employees, email is the First […]

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The User Experience with Filter Appliances

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The User Experience with Filter Appliance Report presents findings of users of filter appliances. The average Spam Index, the standard deviation of Spam Index and the percent of users that are Very Satisfied with their email experience are compared with the results for challenge-response users. As well, this report contrasts several features of filter appliances […]

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The Users’ Experience in Hosted Filtering Services

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This report review top findings of hosted filtering service users’ email experience. Since the acquisition of Postini by Google in the summer of 2007, the hosted filtering service category has gained some cach√© among IT departments frustrated with managing their own email filtering implementations. This report shows the level of user experience, as manifested in […]

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