Tag Archives: Spam Index

PR – Better Spam Control Leads to Higher Business Benefits

Better anti-spam experience for business users leads to more productivity, higher customer satisfaction and greater revenues

December 6, 2007 – Northborough MA – Brockmann and Company, the customer insight firm specializing on enterprise communications research and consulting released the business case for investing in anti-spam. The report “The Problem with Email” provides insights for IT decision makers by analyzing the experiences of nearly 500 business email users and compared the results of the Top Performers with the Poor Performers.

“Overall, the 475 respondents told us that email is very important to business, but it is not a very satisfying experience,” said Peter Brockmann, President of Brockmann and Company. Users rated email 50% more important than mobile voice, 2 times more important than desktop voice and 10 times more important than faxmail. 68% of all emails originate outside the firm, and are often part of a commercial correspondence integrated with sales and service processes.

The report also introduces the Spam Index, a simple method to measure an organizations’ anti-spam performance allowing easy comparison to peers and competitors over time. The Spam Index, also available in an online tool at http://www.brockmann.com/index.php/spam-index-calculator.html was developed for each user. Results were aligned best to worst and the business performance of the top 15.9% were compared to the bottom 15.9% of the study.

"Making spam fighting an IT priority helps significantly with employee productivity but also improves important business metrics like customer satisfaction and revenue. 4 times more Top Performers have very satisfied customers and 4 x greater revenue per employee than Poor Performers,” said Brockmann. The report is available for free download for a limited time at http://www.brockmann.com.

About Brockmann & Company 

Brockmann & Company is a consulting & advisory firm serving high tech equipment & application vendors and service providers. Our clients accelerate growth through customer research & thought leadership.  Learn more at www.brockmann.com.

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The Problem with Email

problemwithemail

problemwithemailDid you know there's a problem with email?

It's a dirty little secret of the software industry. The email application is very important to four out of five businesses, yet the users' experience is not very satisfying. When we asked 475 business users how to improve the email experience, mobility and better anti-spam technologies were the two most frequently cited requests. However, only better anti-spam technology makes positive impacts on both the desktop and mobile user.

This report, The Problem With Email, presents our findings and analysis. Learn more about the Spam Index in this report too. Here's the abstract. You will need to register to download the report, but you can download any of our research reports this way too. 

PR – Users Give Failing Grade for Poor Anti-Spam Performance

36% of firms lost business because an email did not arrive – often trapped by anti-spam software

 

MAY 1, 2007 – Northborough MA – Brockmann & Company, the communications research and consulting firm released their latest report entitled “The Problem with Email” providing insights for IT decision makers by analyzing the experiences of peers and competitors.

“The 475 respondents told us that although email is very important to business, it is not a very satisfying experience,” said Peter Brockmann, President of Brockmann & Company and author of the report. Users rated email 50% more important than mobile voice, 2 times more important than desktop voice and 10 times more important than faxmail. 68% of all emails originate outside the firm, and are often part of a commercial correspondence integrated with sales and service processes. Brockmann said, “Of the most frequent improvements requested – mobile email and better spam control – only better spam control improves both mobile and desktop email experiences.”

Despite the best efforts of the software industry, the report shows that business people still get an average of 11.2 spam messages in their inboxes every day. Brockmann said “The cure is often worse than the disease: 36% of respondents reported that their company had lost business as a result of an email not getting through.”Users don’t need more ‘false-positives’ either – the treatment of perfectly good email as spam – because it leads to lost business, frequent resend requests and delays in the business processes that depend on email.

The report introduces the Spam Index, a simple method to measure an organizations’ anti-spam performance allowing easy comparison to peers and competitors over time. “Making spam fighting an IT priority helps with employee productivity but our research shows that it also improves important business metrics like customer satisfaction and revenue. 4 times more Top Performers have very satisfied customers and revenue per employee over $500,000 than Poor Performers.”The report is available for free download for a limited time at http://www.brockmann.com.

About Brockmann & Company 

Brockmann & Company is a consulting & advisory firm serving high tech equipment & application vendors and service providers. Our clients accelerate growth through customer research & thought leadership.  Learn more at www.brockmann.com.

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